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LINDEX, la marque suédoise de prêt à porter a choisi la Tunisie comme premier pays de son implantation en Afrique.
C’est en grande pompe que l’ouverture qui a été inaugurée le 3 août dernier à la Soukra, en en présence de Johan Isacson, Directeur Franchise de Lindex, de Mourad Djelidi, Directeur Général de Mediterranean Fashion Group, et de Cyrine Sellami, actionnaire ainsi que d’une pléiade de journalistes.
La boutique s’étend sur 560 m² (deux niveaux), avec un effectif de 20 employés. Elle offre un large éventail de vêtements pour femmes, incluant la lingerie, mais également pour les enfants de 0 à 17 ans, le tout dans un décor étonnement raffiné typiquement suédois.
« En qualité de citoyen tuniso-suédois, je suis vraiment très fier d’inaugurer, en ce jour, notre première boutique Lindex en Tunisie et en Afrique. Nous accueillons en ce jour, non seulement l’un des plus grands acteurs européens de la mode en Europe, mais surtout une entreprise de confiance, reconnue internationalement comme l’une des plus responsables de son secteur. », a déclaré Mourad Djelidi, Directeur Général de Mediterranean Fashion Group.
Lindex est fière de ses valeurs et le crie haut et fort en affichant, depuis 2016, un slogan qui résume sa volonté de séduire et de satisfaire parfaitement ses clientes : we make fashion feel good !
Pour l’enseigne, la femme doit se sentir bien avec la marque, car elle aime avant tout la qualité et l’originalité de ses collections, vendues à des prix abordables.
Pour faciliter les choix de ses clientes (la cible de Lindex vise les femmes trentenaires et plus), les collections Lindex conjugueront trois styles bien différents : le Easy dans un style plus classique et plus quotidien, le Sharp affichant des tendances plus osées et plus contemporaines et le Holly&White qui se veut résolument fashion, le tout dans des tailles allant du 36 au 54.
Après cette ouverture, Lindex Tunisie prévoit l’ouverture de deux autres boutiques à Tunis d’ici 2020.
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